Scope of our Projects
The degree of assistance we provide for clients varies enormously.

Smaller projects - the smallest item of work we’ve handled was writing pre-approach letters for a bicycle sales business that wanted to launch a campaign, promoting the Government Cycle To Work Scheme to large companies in Portsmouth and Southampton. The client didn’t require mailing or follow-up services (e.g. telemarketing); choosing to handle this themselves. They just needed help to write the letters in a style that got key messages into the communication.

Larger projects - at the opposite end of the scale we’ve helped new enterprises to launch their business across the U.K. by utilising a number of our services, including:

Our flexible approach allows us to support the diverse needs of our clients while offering guidance and advice, without insisting on having a marketing plan in place to work with. We don’t push the collation of marketing plans if your business does not have one, although we’ll tell you why they are useful and encourage you to consider them, for medium and long term business use.

So if you only need our services to write, design and print a promotional leaflet - and that’s all – we’re happy to do so. If you want a more comprehensive service, working with you on a medium-to-long term basis, we’re happy to offer this too (and we offer discounted rates on some of our charges for 6 and 12 month assignments, to assist with your budget spend).

Marketing Plans & Advice
We currently offer two options for collating marketing plans:

(i) Marketing Options Report - this provides a comprehensive review of current marketing activity and examines the scope for improving marketing streams throughout the business; using more cost-effective options where possible. The report also covers methods to increase business from existing customers and initiatives for attracting new customers. It includes recommendations and detail to enable business owners to determine if they want to tackle some of the projects themselves or use our services, where appropriate to do so.

(ii) Marketing Overview Report - this consists of a series of bullet-points, related observations and action points for clients to consider implementing themselves, or take separate advice to progress specific projects.

Both reports are available as part of our consultancy service and incur a cost for preparation. The process includes a preparatory meeting to establish various facts, figures, aims and objectives prior to the report being collated. Reports are provided as a printed document and a follow-up meeting arranged to discuss the findings.

Marketing Presentations
Our links to business clubs and networking groups prompted us to devise a series of marketing presentations. These cater for 20 minute overview sessions at breakfast meetings to more involved workshops that can run to 3 hours. Some of the more recent presentations have been “Why marketing matters”, “Marketing, Image & Perception” and “Essential Tools for your Marketing Toolkit”.

In some cases clients have asked us provide presentations for their staff: to explain how marketing benefits the business, how different marketing tools and techniques work, and how staff can aid marketing activity by adding their thoughts into an “ideas pool”.

Marketing Reviews
This service developed as a result of the feedback we received from presentations. We offer a no obligation marketing review to businesses to discuss their current marketing. This is a free consultation of up to an hour duration but we are reasonably flexible on time. There are no written notes or documented action points provided, although individuals are welcome to take their own notes during the meeting.

If you are interested in any of the services detailed above please contact us on 01252 627085, or email us at: enquiries@writewayround.co.uk.

Back to top